END.

Created for the launch of the new Soukuu x The North Face collection, the window display at END. on Via Mercanti in Milan was conceived as a serene and contemplative environment. It creates a quiet retreat within the constant movement of the city.

A green landscape was introduced into the window to evoke a sense of calm and connection to nature, creating a contrasting setting for the collection. Black steel structures were designed to display the campaign imagery, while matte black mannequins present the garments, creating a cohesive and understated visual language.